Unique brands,
bold marketing
Well, hello!
Glad you dropped in at HairBRNDS, we're a family of unique and uncommon hair and beauty brands. We’re here to fuel your business with cutting-edge products and eye-catching marketing materials that captivate your audience. Whether you’re a distributor, wholesaler, or salon professional, we design, create, and deliver everything you need to elevate your brand. You’re the car; we’re your fuel. Let’s hit the road to success!
Modern haircare, rooted in Finland
HEÖ Helsinki is a premium Finnish haircare brand that blends exceptional quality with ethical production. Crafted in Finland using locally sourced ingredients, the products are vegan, cruelty-free, and sustainably packaged. HEÖ embodies not only professional-grade care, but also a conscious and modern way of living.
Discover the full HEÖ collection at HairBRNDS
At HairBRNDS, you’ll find the complete HEÖ range: from hydrating shampoos, nourishing conditioners, and cleansing treatments to texturizing sprays, mousses, and powerful hairsprays. Each product is designed with professional performance and Scandinavian elegance in mind.
Looking for the perfect match?
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Softness & hydration – explore the Hydra line or the Cleansing Conditioner
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Cool, fresh tones – try the Cool Shampoo & Conditioner
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A deep clean – Detox Shampoo and Heat Protection remove build-up and care for hair in balance
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Volume & texture – Salt Spray and Dry Boost deliver effortless lift without weight
Each product is designed with professional performance and Scandinavian elegance in mind
Gradient, your UV free tan solution
Have you heard of Gradient yet? It’s an innovative self-tan brand that we’ve recently added to our HairBRNDS family. Gradient is a premium-quality brand we fully stand behind! With Gradient, you’ll glow year-round with a natural, even tan - completely free from harmful UV exposure! Vegan & paraben free. The formulas are enriched with 100% natural DHA, derived from pure sugars like sugarcane and sugar beets.
Packed with premium natural ingredients like argan, jojoba, macademia, avocado, cucumber and vitamin C.
Björk: clean design, pure performance.
Scandinavian. Honest. Subtly powerful. Björk comes from Sweden – and thinks like Sweden. Natural simplicity, clean design, and products that excel at doing exactly what they’re meant to do. Professional. Vegan. Considered. Understated, with respect for people, animals, and the planet. Björk works, smells – and feels remarkable.
A complete professional haircare range
The Björk collection offers a complete professional haircare range — from nourishing shampoos and conditioners to deeply restorative treatments, styling essentials, and specialized care like the Silver line for blondes and the gentle, fragrance-free KIDS line. Every product combines clean Scandinavian design with high performance, vegan formulas and subtle, natural scents, making it easy for salons and clients alike to find the perfect match for every hair type and need.
Professional vegan haircare - inspired by Sweden
Novi, what's your scent?
Let your hair breathe and awaken your senses with Novi Scent. This unique haircare brand is all about the power of fragrance. With four poetic scents – Supernal, Verdant, Numinous, and Ambrosial – Novi Scent transforms your daily haircare routine into an indulgent sensory experience. Whether you prefer a fresh touch with green tea, bergamot, and amber, or lean toward floral, fruity, or sweet notes with patchouli, there’s a scent for everyone. Take a deep breath and immerse yourself in the world of Novi Scent!
Hair meditation & hair breath
The NOVI Scent collection includes two luxurious products: a deeply nourishing shampoo ‘Hair Meditation,’ and the protective UV spray ‘Hair Breath.’ There are four different scents available.
A haircare brand that redefines luxury through the power of fragrance.
Designed for everyone with curls
We're not hysterical about curls, they’re your free gift from nature. Properly treated, your curls are something that everyone is jealous of. Or you don’t give them love and try to hide them on your head like a hung dead guinea pig. It’s up to you! :-)
100% CG FRIENDLY INGREDIENTS and a vacuum package for perfect dosing. Our goal is clear, we give you everything for the perfect curls, we take care of your greatest possession and do that by teaching you the 3-steps that give your curls everything they need.
They're just your free gift from nature.
Elevate your craft with Y.S. Park
Y.S. Park is a brand synonymous with innovation, quality, and professional excellence. Renowned for its combs, brushes, and salon tools, Y.S. Park products are designed with meticulous attention to detail to meet the unique demands of hairstylists worldwide. Every tool is crafted from durable, high-quality materials and features thoughtful, user-friendly designs that enhance precision, speed, and efficiency in the salon.
These products aren’t just tools - they’re an investment in better results, client satisfaction, and your professional reputation.
Meet the stylist's needs
Y.S. Park offers an extensive assortment of professional tools designed to meet every stylist’s needs. From heat-resistant combs with innovative parting spaces to vented brushes for faster, damage-free drying, the range covers all essentials for precision and efficiency. Additionally, Y.S. Park features salon staples like clips, spray bottles, and coloring brushes, all crafted with superior quality and thoughtful design. Whatever the task, Y.S. Park provides the perfect tool to elevate your work.
Designed by stylists, for stylists, results in tools that work as hard as you.
Top brand quality, affordable pricing
Imago is an exclusive brand for professional hairdressers, offering A-brand quality at an unbeatable price. For over 20 years, it has been a trusted choice for salons, combining high-performance products with exceptional value. From vibrant hair colors and effective blonding solutions to innovative styling products like Megahold, 2-Phase Spray, and Matt Mud, Imago delivers reliable, professional results. With its proven quality and affordability, Imago is the go-to brand for hair professionals seeking the best results without compromise.
A wide variety for every salon need
Imago offers a wide variety of high-quality products for every salon need. From hair color and bleaching solutions like Imago Colors and Blonding to styling essentials such as Megahold, Matt Mud, and Salt Boost, Imago covers all aspects of hair care and styling. Their Imago 0.0 set, featuring a color-neutralizing shampoo and conditioner, is also a standout for maintaining vibrant color. With reliable products for coloring, styling, and finishing, Imago ensures professional results at an unbeatable price.
For over 20 years a trusted choice for salons
A high quality - but no-nonsense brand with healthy margins for your business
No-nonsense professional hair care
Pure is a professional hair care brand that delivers high-quality products without the fuss. Designed for stylists who appreciate simplicity and effectiveness, Pure focuses on essential, results-driven solutions that meet the daily demands of the salon. With its straightforward approach and trusted performance, Pure helps you provide clients with the care their hair deserves - no gimmicks, just real results.
Designed for stylists who appreciate simplicity and effectiveness
Conscious beauty, real results
Pure Elements brings conscious beauty to your shelves. With 100% vegan, cruelty-free formulas, recycled packaging, and a balance of nature and science, the products deliver true professional performance while caring for people, animals, and the planet. Sustainable beauty that feels better - and works better.
Covers every step of professional haircare
The Pure Elements range covers every step of professional haircare — from gentle shampoos and nourishing conditioners to rich masks, lightweight leave-in treatments, ammonia free hair coloring and versatile styling products. Each formula is designed to combine the best of nature and science: effective, vegan, and cruelty-free, with carefully chosen botanicals and clean technology. Packaged in recycled materials and infused with fragrances that linger softly, Pure Elements offers salons and clients a complete, sustainable haircare experience without compromise.
Sustainable beauty isn’t a fleeting idea — it’s a commitment to the future.
The HairBRNDS family
